Salone del Mobile 2025: a future designed for humans

The press conference for the 63rd edition of the Milanese design fair revealed major updates: three site-specific installations by renowned names, a packed schedule of talks, and a forum focused on lighting design.
The press conference for the 63rd edition of the Milanese design fair revealed major updates: three site-specific installations by renowned names, a packed schedule of talks, and a forum focused on lighting design.
Cover photo: Conferenza Salone del Mobile.Milano 2025 – ph.
© Andrea Mariani/Salone del Mobile.Milano

The Salone del Mobile.Milano is back from 8–13 April at Rho Fiera—the world’s leading design and furniture fair, now in its 63rd edition. But the Salone is more than just a trade show; this year, it turns the spotlight on human needs and emotionally intelligent design with its campaign Thought for Humans.

As always, the event will bring together brands, designers, communication professionals, students, and design enthusiasts for an unparalleled experience. The 2025 edition introduces a fresh cultural programme, featuring talks, round tables, a dedicated lighting design forum, and three site-specific installations to discover both at the fair and across Milan.

1. 2025 Thought for Humans Campaign. Salone del Mobile.Milano. Concept by Dentsu Creative Italy © Bill Durgin

Salone del Mobile 2025 in numbers

Over 2,000 exhibitors from 27 countries, covering a net exhibition area of 169,000 sqm—figures that reaffirm the Salone del Mobile.Milano as a strategic hub for design innovation.

Maria Porro, President of the Salone del Mobile.Milano, comments:

«We closed the 2024 edition with over 370,000 industry professionals from 146 countries. This year, the Salone returns in April with a fully booked exhibition space, despite global uncertainties. This success reflects our ongoing commitment to enhancing the visitor experience, improving exhibitor services, expanding international promotion, and introducing new formats. Sustainability also remains a priority—we continue our journey towards ISO 20121 certification for sustainable event management while encouraging exhibitors to adopt our Green Guidelines for their stands.»
Maria Porro
President of the Salone del Mobile.Milano
2. Ph. © Andrea Mariani/Salone del Mobile.Milano

A cultural programme shaping the future of design

Salone del Mobile.Milano will open with Mother, an installation by Robert Wilson at the Museo Pietà Rondanini – Castello Sforzesco. On 6 April, the American artist—renowned for his masterful use of light—will unveil his work in dialogue with Michelangelo’s unfinished masterpiece. On this occasion, entry to the civic museums of Castello Sforzesco will be free for all visitors. At the fair, two highly anticipated site-specific projects will be presented.

3. Robert Wilson – Mother. Museo Pietà Rondanini, Castello Sforzesco. Preliminary site visit, November 2024 © Archivio Change Performing Arts

Architect Pierre-Yves Rochon will showcase Villa Héritage in pavilions 13-15, an installation reflecting on the concept of classicism. Meanwhile, director Paolo Sorrentino, in pavilions 22-24, will introduce La dolce attesa, a project that reinterprets waiting spaces—such as train stations, airports, and doctor’s waiting rooms—questioning what truly makes these environments functional and inviting.

4. Pierre-Yves Rochon – Villa Héritage. Salone del Mobile.Milano 2025 © PYR

The talk series Drafting Futures. Conversations about Next Perspectives will take place in pavilion 14, once again hosted in the arena designed by Formafantasma. Assembled for the third time, the structure itself embodies the Salone’s sustainable approach by being repurposed rather than rebuilt. Finally, within Euroluce—the biennial lighting exhibition—the Salone will launch the first-ever International Lighting Forum, an unmissable event for lighting professionals.

5. Paolo Sorrentino – La dolce attesa. Sketch. Salone del Mobile.Milano 2025 © Margherita Palli

Design Week Highlights: Euroluce, Salone Satellite & Milan City Events

2025 marks the return of Euroluce, with over 300 exhibitors, 46.5% of whom are from abroad, housed in pavilions 1-3. While the focus remains on lighting design and innovation, the exhibition will also highlight cutting-edge technical advancements. The Salone Satellite, curated by Marva Griffin, is also confirmed, serving as an international platform for emerging designers and design schools, and a continuous incubator of new talent.

6. Design Kiosk – Salone del Mobile.Milano 2024. Piazza della Scala, Milan. Curated by DWA-Design Studio Editorial selection by Corraini Edizioni © Salone del Mobile.Milano

Beyond the fairgrounds, Milan itself will host Salone-related events, including the return of Design Kiosk in Piazza della Scala, a bookshop curated by Corraini Edizioni, and the extensive circuit of over 100 showrooms featured in the Fuorisalone.it guide.

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