The biennial event by Salone del Mobile. Milano, dedicated to the world of lighting returns. Euroluce 2025 opened yesterday with over 300 exhibitors and a brand-new cultural program: The Euroluce International Lighting Forum, a global dialogue on the future of light design.
Euroluce is not just about showcasing new collections, it’s a stage for brands to make a lasting impression through immersive spaces and memorable experiences. Here’s our pick of the 5 most captivating booths at Euroluce 2025.
Calvi Brambilla for Platek
Platek presents “A Different Landscape”, a booth designed by Calvi Brambilla that transports visitors into an ephemeral architecture far removed from the fairgrounds. Elevated wooden walkways simulate a nocturnal landscape, enhanced by sound and scent elements that immerse visitors in the atmosphere.
A mesh of pillars and beams supports a metallic grid that filters light without enclosing the space—highlighting Platek’s outdoor lighting in a multisensory journey.
Gian Paolo Venier – Otto studio for Siru Lighting
As designer Gian Paolo Venier from Otto Studio explains, “Siru’s space comes from a desire to create a fully textile booth, going beyond the typical curtain concept… I like to use materials in unusual contexts”.
The booth uses industrial fiberglass fabric with an aluminum film quilted to resemble a padded textile through close collaboration with upholsterers. Its crinkled surface and luminous texture contrast beautifully with Siru’s lighting pieces.
VRTIŠKA & ŽÁK for Brokis
Brokis’ stand, designed by the Czech duo VRTIŠKA & ŽÁK, plays with openness and movement. Their concept avoids heavy partitions, instead using a ceiling system that slowly guides layers of delicate fabric in a flowing path. This motion reveals new lighting collections while creating intimate zones for buyers and agents—an elegant balance of form and function.
Sustainability is central to Midgard, whose 90 sqm booth is simple, modular, and fully reusable—built with recycled and recyclable materials like cardboard and low-carbon tin-plated steel. Self-supporting cardboard walls and bolt-free metal shelving define the space. The front area showcases new products while surrounding vignettes—enhanced with premium furniture—simulate living and workspaces, contextualizing Midgard’s lighting solutions. The entire structure can be easily dismantled and reused for future fairs.
Nichetto Studio for Barovier&Toso
Barovier&Toso teams up with Nichetto Studio to bring its artistic vision to Euroluce 2025. The Venice and Stockholm-based studio creates a dramatic space reminiscent of an Italian gallery. Large, irregular red shapes—evoking molten glass just out of the furnace—invite visitors through an L-shaped gallery.
The path starts with window-like niches and then opens into a light-filled corridor leading to a vast, minimal interior where the lighting compositions and color palettes speak for themselves.